#412BUILT

It started out as just an idea. A feeling. Our desire to represent our city. Our family. Us. All of us. Together. Today, 412 is a movement that we’ve all created. It’s become the logo of our city. Of our collective experiences. Blue collar or white collar. Professional athlete blinded by the post-game interview flashbulbs, to the little league star playing in the glimmer of park lights—and sunsets. The memories forged here by Warhol, Lemieux, Wiz, and all of our other greats, are all with us today. Because today, we do it together. As we always have. Because we’re #412built.